Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors interact with their site.

In addition to cookies, we use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and session storage. These technologies perform similar functions and are used collectively to enhance your experience on our platform.

Cookies can be "first-party" cookies (set by us) or "third-party" cookies (set by external services we use). They can also be "session" cookies (temporary and deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until you delete them).

By using our website, you consent to our use of cookies as described in this policy. When you first visit our site, you will see a cookie consent banner allowing you to manage your preferences.

2. How We Use Cookies

We use cookies across several categories to deliver and improve our AI education platform:

2.1 Essential Cookies

These cookies are strictly necessary for the operation of our platform. They enable core functionality such as:

• User authentication and secure login sessions
• Maintaining your session state as you navigate between pages
• Accessing secure areas of the learning management system
• Processing course enrolments and payment transactions
• Enabling video playback for course lectures
• Preventing fraudulent activity and enhancing security

These cookies cannot be disabled in our cookie management system as they are essential for the platform to function properly.

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our platform so we can continuously improve our services. They collect information about:

• Which pages are visited most frequently and for how long
• User navigation paths through the platform
• Technical performance metrics such as page load times and error rates
• Feature usage patterns (e.g., which LMS tools are used most)
• Learning engagement metrics (video watch time, quiz completion rates)
• Traffic sources (organic search, social media, referrals)

All data collected through analytics cookies is aggregated and anonymised where possible. We use this information to identify areas for improvement, optimise our course content delivery, and enhance the overall learning experience.

2.3 Preference Cookies

These cookies remember your choices and preferences to provide a more personalised experience. They enable:

• Remembering your preferred language (English/Hindi)
• Storing your video playback preferences (speed, subtitles, quality)
• Remembering your dashboard layout and customisation choices
• Saving your progress in partially completed forms
• Storing your cookie consent preferences
• Remembering "keep me logged in" settings

2.4 Marketing Cookies

These cookies are used to deliver relevant advertisements and marketing communications about our courses and services. They help us:

• Measure the effectiveness of our advertising campaigns
• Limit the number of times you see a particular advertisement
• Track conversions from our marketing efforts
• Build lookalike audiences to reach potential students similar to our successful graduates
• Retarget visitors who have shown interest in specific courses

Marketing cookies are set only with your explicit consent. You can opt out of marketing cookies at any time through our cookie preferences panel.

3. Types of Cookies We Use

3.1 Session Cookies

Session cookies are temporary cookies that are stored in your browser's memory and are automatically deleted when you close your browser. We use session cookies to:

• Maintain your authentication state while you are logged in
• Track your progress through multi-step forms (enrolment, payment)
• Store temporary preferences during your current visit
• Enable real-time features such as live class participation

3.2 Persistent Cookies

Persistent cookies remain on your device for a defined period after you close your browser. We use persistent cookies to:

• Remember your login credentials (only if you select "Keep me logged in")
• Store your cookie consent preferences for future visits
• Maintain your LMS dashboard customisations
• Track whether you have seen specific announcements or tutorial overlays
• Support our analytics and marketing functions

Our persistent cookies have varying lifespans, typically ranging from 30 days to 2 years, depending on their purpose. You can delete persistent cookies at any time through your browser settings.

3.3 Third-Party Cookies

Third-party cookies are set by external services and domains that we integrate with our platform. These include analytics providers, advertising networks, social media platforms, and payment processors. Third-party cookies allow these services to recognise you across different websites that use their services.

We carefully vet all third-party services that place cookies on our platform and require them to comply with applicable data protection laws. For more details, please see Section 5: Third-Party Cookies.

4. Cookie Management

You have full control over cookies on your device. Here's how you can manage your cookie preferences:

4.1 Our Cookie Consent Manager

When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies (only essential cookies will be used)
• Customise your preferences by cookie category
• Change your preferences at any time by clicking the "Cookie Settings" link in the website footer

4.2 Browser Settings

You can also manage cookies through your web browser settings. Most browsers allow you to:

• View cookies stored on your device
• Delete all or specific cookies
• Block all cookies from being set
• Block third-party cookies while allowing first-party cookies
• Receive notifications when a website wants to set a cookie

4.3 How to Disable Cookies in Major Browsers

Google Chrome:
Settings > Privacy and security > Cookies and other site data. From here, you can block all cookies, block third-party cookies, or clear existing cookies.

Mozilla Firefox:
Settings > Privacy & Security > Cookies and Site Data. You can manage storage, delete cookies, and set custom permissions for specific websites.

Microsoft Edge:
Settings > Cookies and site permissions > Manage and delete cookies and site data. Toggle options to block third-party cookies or all cookies.

Apple Safari:
Preferences > Privacy. Check "Prevent cross-site tracking" to disable third-party cookies. Use "Manage Website Data" to remove stored cookies.

Mobile Browsers:
Most mobile browsers provide cookie management options in their Settings > Privacy or Security sections. Refer to your device's user manual for specific instructions.

4.4 Impact of Disabling Cookies

Please note that disabling certain cookies may affect the functionality of our platform:

• Disabling essential cookies will prevent you from logging in and accessing course content
• Disabling preference cookies will reset your customisations each visit
• Disabling analytics cookies will not affect functionality but prevents us from improving based on usage data
• Disabling marketing cookies will stop personalised advertisements but not affect course access

4.5 Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Our platform respects DNT signals for marketing and analytics cookies. However, essential cookies required for platform operation will still be used.

5. Third-Party Cookies

We use services from the following third parties that may set cookies on your device:

5.1 Google Analytics (Google LLC)

We use Google Analytics 4 to analyse platform usage and improve our services. Google Analytics cookies collect information about your interactions with our website, including pages visited, time spent, and events triggered. This data is transmitted to and stored by Google on servers that may be located outside India.

Google Analytics collects data anonymously and does not identify individual users. We have enabled IP anonymisation to further protect your privacy. For more information, visit Google's Privacy Policy.

Opt-out: You can install the Google Analytics Opt-out Browser Add-on to prevent data collection.

5.2 Google Tag Manager

Google Tag Manager is used to manage analytics and marketing scripts on our platform. It does not collect personal data itself but may load other scripts that do. For more information, visit Google's Privacy Policy.

5.3 Facebook Pixel (Meta Platforms, Inc.)

We use Facebook Pixel to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook, Instagram). The Pixel helps us understand actions taken on our website after viewing our ads and enables us to build custom audiences for targeted advertising.

For more information, visit Meta's Privacy Policy. You can manage your ad preferences through your Facebook account settings.

5.4 LinkedIn Insight Tag

We use the LinkedIn Insight Tag to track conversions from our LinkedIn advertising campaigns and enable retargeting. For more information, visit LinkedIn's Privacy Policy.

5.5 Intercom / Chat Widget

Our live chat and customer messaging service may set cookies to maintain conversation history and provide contextual support. For more information, visit the provider's privacy policy page.

5.6 Cloudflare

We use Cloudflare for security and performance optimisation. Cloudflare may set cookies to identify trusted traffic and prevent malicious activity. For more information, visit Cloudflare's Privacy Policy.

5.7 Payment Processors

When you make a payment on our platform, our payment processors (Razorpay, Stripe) may set cookies required for secure transaction processing. These are essential for payment security and fraud prevention.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, new third-party services, or changes in applicable regulations. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Notify you through a banner on our website when you next visit
• Send an email notification to registered users for significant changes
• Request renewed consent if new categories of cookies are introduced

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our platform after changes to this policy constitutes acceptance of those changes.

If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@aarivon.in.